+1 (585) 924-4450 NSRsales@newscalerobotics.com

New Scale Robotics, a division of New Scale Technologies, has expanded its sales and marketing team to capture opportunities in the fast-growing market for industrial automation, particularly in the use of collaborative robots for quality control in high-mix, small batch manufacturing companies.

Stefan Friedrich was promoted to Marketing Manager of New Scale Robotics. He joined New Scale Technologies in 2016 as a sales person for the company’s precision micro-mechatronic products, moving to the New Scale Robotics division when it was launched in 2018. He has been instrumental in developing and executing the division’s sales and marketing strategies, including partnerships with Universal Robots and its distributors.

Friedrich has a Bachelor’s Degree in Business Administration and Management from SUNY Brockport.

Fred Haas has joined the company as Sales Manager of New Scale Robotics. He has more than 30 years of experience in technical sales of precision motion systems, instruments, and components. He was most recently President of Haas Technical Sales, supporting customers in electrophysiology, metrology, and OEM manufacturing. He was sales manager at New Scale Technologies in its start-up years from 2004-2009, and has additional experience at Melles Griot, Exfo Burleigh, Burleigh Instruments, and Newport Corporation.

Haas has a Bachelor’s Degree in Electrical Engineering – Technology from SUNY College at Buffalo.

About New Scale Robotics

New Scale Robotics makes do-it-yourself (DIY) automation tools for small part inspection. Our Q-Span® Workstation Kits combine robotic part handling, measurements using digital calipers and other instruments, and automated data logging. They improve efficiency, capacity, and real-time reporting of quality departments. Based on flexible and teachable collaborative robots, Q-Span Kits are agile solutions that fit into existing workflows. They help quality teams reduce errors, increase throughput, and better utilize skilled labor in small-batch, high-mix manufacturing. Easy to deploy without specialized training, they deliver return on investment (ROI) in less than ten months.

New Scale Robotics is a division of New Scale Technologies, Inc.near Rochester, NY. We have nearly 20 years of experience delivering small, precise and smart embedded motion systems. Our products feature unmatched miniaturization, micrometer-scale resolution, and fully-integrated microelectronics with intelligent firmware. We enable our customers to achieve higher performance with smaller size and faster development time. Contact us.

Stefan Friedrich

Fred Haas

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